First Pitch Competition Focused on Female Led Cleantech and Sustainability Startups in the U.S. Hosted by Women in Cleantech & Sustainability
Six women entrepreneurs to pitch to venture capitalists and investors at the 5th Annual WCS Talks 2018 on November 3rd, 2018, hosted at Google Sunnyvale campus
CEOs from SINAI Technologies, Simusolar, Deep Isolation, TotalCtrl, NuLeaf Tech and Artveoli will pitch their businesses and field questions from esteemed judges from Centrica Innovations, G2VP, Energy Impact Partners, the Urban Innovation Fund. The winner of the competition will enjoy a large prize pool to continue growing their business, including a guaranteed spot to pitch at SVForum's 2019 Women in Tech Festival and preferential consideration to serve on a Cleantech Forum San Francisco panel, among other prizes.
“A growing body of research indicates companies with women in leadership roles produce slightly higher returns on assets and capital, as well as higher average growth rates,” Lidiya Dervisheva, investor at G2VP, a spin off from Kleiner Perkins’ Green Growth Fund. “Yet, the VC database PitchBook reveals women-led startups only garnered 2.2 percent of the $85 billion in funding distributed to the startup community in 2017. In the 21st Century, we get a chance to change this gender disparity together and that’s why I’m looking forward to serving as a judge in the competition.”
WCS Talks showcases women’s unique views on leadership, business, policy and STEM (science, technology, engineering and math) topics. It aims to highlight the substantial and positive impact that women are making in these fields as they relate to environmental topics, while providing a platform to address challenges women still face in their professions. The annual event is hosted by Google for the fourth consecutive year.
The WCS Talks pitch competition will take place between 1:00 p.m. and 3:00 p.m. PST on November 3, 2018, as a part of the larger TED-style conference. Winners will be selected by votes tallied from the judges and the WCS Talks audience.
“The women leading these startups are tackling some of the big challenges the green economy faces in the coming years, and ones we see commonly ignored by other companies,” says Lisa Ann Pinkerton, founder and chairwoman at Women in Cleantech and Sustainability. “While people of both genders are focused on mitigating the most devastating effects of climate change, we still see women entrepreneurs woefully underrepresented in this space. Our aim with the competition is to highlight the great work these women are doing and encourage others to found startups themselves.”
Also featured at WCS Talks will be "Sierra" the Tiny Home of the travel bloggers, educators and activists Lindsay and Eric Wood. The couple’s Travel in a Tiny Home mission includes giving people the opportunity to experience tiny home living by traveling with them and staying in Sierra. The Wood’s tiny home includes 13 foot ceilings, solar power and energy storage, a steam shower tub combination, composting toilet, and enough room to sleep six. Those who sign up to be members at WCS Talks at the event will be entered to win a night stay in Sierra
Learn more about the pitch competition here. To purchase tickets to WCS Talks 2018 click here.
WCS Member of the Month highlights the amazing stories of female leaders in the industry. This month, we spotlight Ranyee Chiang, Technology Officer for Bay Area Air Quality Management District
WCS: Please introduce us to the Bay Area Air Quality Management District and the work it does. For readers who are unfamiliar with the work of Air Quality boards, can you give a little background?
Ranyee: The Bay Area Air Quality Management District is the country’s first regional air district, recognizing that air quality is an issue that crosses city and county borders. The Bay Area Air District includes Contra Costa, Marin, Napa, San Francisco, San Mateo, and Santa Clara counties, as well as the southern parts of Solano and Sonoma counties.
The backbone of the Air District’s work is the measurement of sources of pollution, weather patterns, and how those interact to impact air quality and our health. From those measurements, we know that air pollution, including pollutants that impact air quality and climate change, come from both industrial and transportation sources. The Air District has regulatory authority over industrial facilities, from gas stations to the Bay Area’s refineries. So the work to reduce emissions comes from rules, permit requirements, and inspections. For transportation, the Air District doesn’t have regulatory authority. So the Air District works through communication programs to increase carpooling and use of public transit (Spare the Air), and incentives for people to switch to cleaner trucks, buses, and cars.
WCS: You are involved in launching the new Technology Implementation Office. What is its mission, and what skills do you rely on in achieving successful outcomes?
Ranyee: Launching a new program within an organization is exciting. It’s a chance to set the broad strategy, but also roll up your sleeves and focus on the operational details. In the beginning, launching the Technology Implementation Office meant wearing many different hats. But as I’ve been building out this new team, it’s been a pleasure to pass those hats on to new team members and to expand our overall impact.
The mission of our new office is to connect climate technologies and customers so we can reduce our greenhouse gas emissions. For example, one new program is an incentive program for low income consumers to access clean vehicles like hybrid, plug-in hybrid, and electric vehicles, and to build out more charging infrastructure to support new EV drivers. Our motivation is to ensure equitable access to new technologies, so that everyone can save money on fuel, maintenance, and have a better driving experience, while also reducing fossil fuel use and improving air quality.
WCS: What has your career path been so far? Based on your experience, what advice do you have for other women seeking to enter work in environmental policy and regulation?
Ranyee: I’ve had a few branching points in my career, though each branching point built on my previous experiences. I started my career as a scientist, and it has been helpful to have that foundation since the environment and energy areas require a strong evidence base for policies and programs. I spent some time in the science education field. Over the last 10 years, I’ve focused improving access to better energy technologies at the domestic, international, and now regional levels, and that has spanned the household to industrial scale. It has been rewarding to support emerging technologies that can provide better services to people as well as help protect our environment and climate, especially in developing countries and disadvantaged communities.
If you asked me 5 or 10 years ago, “where do you see yourself in 5 or 10 years”? I could not have predicted that I would be where I am now. In fact, I think we should abolish that type of question. Rather than targeting a single career path or role, my advice is to be open minded about what career paths are possible. I don’t mean that you shouldn’t be strategic or thoughtful. In fact, I think it’s really important to look for opportunities to learn, to challenge yourself, and to connect with other people. And while you do that, if you’re open minded, there will likely be unexpected opportunities for you, that are a better fit for your skills and interest than what you could have imagined.
WCS: For women who are job hunting: what roles are most often hired for in your organization?
Ranyee: The Air District staff includes engineers, scientists, inspectors, planners, community organizers, and grant managers, all who are passionate about the mission to improve air quality and climate. So the opportunities at the Air District include a mix of technical and public-facing roles. And often, the organization looks for people who combine those two sides together. The Air District has a number of expanding programs, including to expand our work to address climate change and tackle the remaining “hot spots” of air pollution, especially those in disadvantaged communities. It is also worth mentioning that the Air District may hire from a single job posting to fill multiple vacancies and for multiple teams. So I encourage people to factor that in to your application strategy if you’re interested in working with the Air District.
WCS: What is something you hope to get out of your WCS membership?
Ranyee: After spending some time on the East Coast, I returned to San Francisco in 2016 and found that my previous Bay Area network was no longer as relevant for my current career path in sustainability and energy. I also transitioned from working internationally to having a California focus. I was excited to find out about WCS, which was a chance for me to expand my network to match the progression of my career and meet new friends.
WCS Member of the Month highlights the amazing stories of female leaders in the industry. This month, we spotlight Sara Prochasson, Smart Grid Analyst for Enedis.
WCS: Please introduce us to Enedis and the work it does. As an electricity distribution service for France, what are some of your programs, in particular those unique to Enedis?
Sara: Enedis is the French regulated distribution system operator (DSO), which is part of EDF (Electricité de France) Group; in France the electric system is unbundled. It is the largest DSO in Europe, with 35 million meters, nearly 1.3 million km of distribution grid, 21.3 GW of Renewable Energy Systems connected to distribution grid, and 39,000 employees.
Enedis is a trailblazer in smart grid technology with 27 pilot projects in France and in Europe. We are constantly seeking to improve our services at a national and local level by developing and optimizing the distribution grid to tackle energy transition challenges and facilitating the development of electric mobility and renewable energy production, while keeping the grid as resilient and safe as possible with a high quality of service.
One of our current major challenges is the massive deployment of smart meters, a key Smart Grid component, with a roll-out of 35 million meters (30,000 per day), which will extend until the end of 2021 and contribute to helping consumers saving energy and reducing consumption peaks.
WCS: Enedis is based in France. What is the extent of its programs and workforce in the United States? Please talk about the role Smart Grid solutions have in the overall work of Enedis.
Sara: I am part of the Enedis Smart Grid Team and the only representative of Enedis currently in the US, and I am based in Palo Alto within EDF Innovation Lab. From California, I lead a smart grid community of 300 Enedis employees in France. As a Smart Grid Analyst, I track and analyze new regulations, market trends and innovative technologies to understand how these evolutions are going to disrupt the energy system and especially the distribution grid, from a technology, society, regulatory and economic perspective. To conduct my studies, I constantly meet with external stakeholders, including US-based utilities and regulators. With the support of EDF Innovation Lab, we also launch proof of concepts and collaborations with US-based startups.
In California I discovered a new energy paradigm. The utilities and traditional actors are increasingly challenged by emerging actors (such as the Community Choice Aggregation - CCA - and multiple disruptive startups) and ambitious state policies focused on energy efficiency, renewable energy development, and greenhouse gases reduction. The electric grid is under pressure and utilities have to be innovative to always integrate more Distributed Energy Resources (DER), while ensuring grid resiliency, providing energy services, and keeping rates low.
While working remotely in California, I have learned the value of collaborating with local stakeholders and sharing best practices between Enedis and US utilities. Depending on local regulations and market, some utilities are more advanced on specific topics (e.g. DER penetration in California, Virtual Power Plants and transactive energy in New York, Grid resiliency in France), and we all have to learn from each other in order to promote the energy transition globally.
WCS: What has your career path been so far? Based on your experience, what advice do you have for other members of WCS? What is something you hope to get out of your WCS membership?
Sara: I grew up in the French Alps, where climate change has been visible over the past 20 years. I have always been aware of the importance of clean and sustainable energy. Before becoming an energy engineer, I was part of the National Rowing Team of France. I was 13 times a medalist at the National French Championships and twice a medalist at the World Rowing Championships, which gave me the taste to continuously seek new challenges. When I left the National Team to focus on my job, I made it my career mission to address the climate challenge, while supporting the energy transition toward a more sustainable society.
My enthusiasm for energy and cleantech has taken me from an Energy Engineer and Smart Grid Consultant in Paris, to a Smart Grid Analyst in San Francisco. This experience has given me the opportunity to work for key stakeholders across the energy industry, from local authorities to major utilities, as well as the largest European VC company in renewable energy and cleantech.
WCS is a wonderful community with really smart women (and men!) that shape the energy and cleantech industry in California. I learned about WCS at WCS TALKS 2017 and was impressed by the speakers, the impact, and the quality of the event; I became a member right after. I enrolled in the mentorship program as a mentee a few months later, that gave me the opportunity to meet with Kati Kallins, who is a wonderful mentor and helped me to prioritize my career objectives. WCS also organizes events to tackle the hottest topics of the energy and cleantech industry, and I’m excited for organizing and moderating the June Event: Leveraging Blockchain for Sustainable Energy, sponsored by the City of Palo Alto Utilities and EDF (Electricity of France).
WCS provides a great opportunity to meet with new people and to be part of a strong community. I invite anyone to attend WCS TALKS 2018 and the other events organized during the year. Last but not least, I highly recommend the mentorship program, as a mentor or a mentee.
WCS: Assuming there is a gender disparity in your workplace, what actions would you like to see your company and other companies take to increase the number of women in positions like yours?
Sara: As a former international athlete and a young engineer, I have been engaged in different communities where female leadership is not always the norm. Due to these former experiences I'm acutely aware of gender dynamics and the benefits of working with both men and women. I believe that it is important to acknowledge the differences between men and women and stay constantly aware that these differences could result in inequalities. I don’t think that we should promote women because they are women, but it’s our everyday mission to make sure that we have the same chance and opportunities, and that we are judged for what we do and not for what we are.
WCS: For women who are job hunting: what roles are most often hired for in your organization?
Sara: First, I’m really glad that EDF recently offered to be a corporate member and a sponsor of WCS! EDF is constantly looking for new talents in California, such as business developers, data scientists, market analysts, as well as management and strategy positions. Full time positions and internships opportunities can be found online. Enedis is not currently hiring in the US (but in France yes!).
WCS Member of the Month highlights the amazing stories of female leaders in the industry. This month, we spotlight Courtney Condon, Senior Project Manager at Lucid.
WCS: Please introduce us to Lucid and the work it does.
Courtney: Lucid’s BuildingOS is the leading data analytics platform for commercial buildings. We help our customers centralize data from utilities, sensors, building automation systems, IoT devices, and other sources to create a 360 degree view of resource use. BuildingOS helps organizations improve building performance by analyzing and reporting on your energy use using rich, easy-to-understand graphical dashboards. Opportunities for efficiency, conservation, improved comfort, and productivity are quickly revealed through the system. In all, we make it easier—and faster—to transform building operations data into performance improvements that save money, enhance sustainability, and drive employee productivity.
WCS: Building energy management has grown more sophisticated in recent years, with opportunities for robust data analysis, machine learning, and responsive systems. What are some of the most significant recent advances in the building energy management business?
Courtney: Building energy management has shifted to focus on the human experience as a means of reducing energy consumption and increasing ROI for commercial spaces. We’re now seeing commercial real estate developers embrace initiatives for occupant engagement, productivity, and health such as collaborative workspaces, properties with more open space, recreational areas, and biophilic design elements. Additionally, commercial buildings are increasingly becoming equipped with smart building technology, such as occupancy sensors, which can help us better understand and respond to the use of space by automatically controlling lighting, ventilation systems, or temperature.
WCS: Your work requires engaging with many players, including internal and external teams. What skills do you rely on in achieving successful project outcomes?
Courtney: The key to successful project management is using a human-centered approach to planning, organizing, and communicating all aspects of the project.
Planning: Clearly outline goals, expectations, and roles and responsibilities at the onset of the project. Create and stick to defined systems and processes to manage chaos.
Organization: Get organized and stay organized. Build a repeatable, easy-to-follow process that scales across different market verticals and stakeholder groups.
Communication: Plan ahead and conduct regular temperature checks. Foster open and honest communication, particularly about project risks and obstacles.
WCS: What has your career path been so far? Based on your experience, what advice do you have for other women seeking to enter work in cleantech?
After college, I immediately pursued my MBA in Sustainable Management from Presidio Graduate School to gain the skills I needed for working in a sustainability-focused role, while also working to gain experience.
I started out in sales for a small solar start-up called One Block Off the Grid (1BOG), working to qualify leads for account executives. I identified that 1BOG was close to losing its certification as a San Francisco Green Business, and ultimately a huge tax incentive. As a result, my managing director allowed me to create a part-time sustainability internship to re-certify the company and engage employees in green office practices. This is how I transitioned into a sustainability-focused role.
I left 1BOG to join Mazzetti as a sustainability program coordinator, overseeing operations and content for an energy efficiency program for healthcare facilities. I worked with facility, energy, and sustainability managers from hospitals and medical offices across the United States to implement energy benchmarking and conservation practices using the free resources from the program.
In my current role at Lucid, I work with corporations, municipalities, and schools to achieve their resource efficiency goals using BuildingOS. I guide customers through the implementation process, helping them understand their building portfolio and how best to integrate the data streams available into our platform while also teaching them how to leverage their data using BuildingOS' applications and features. I also oversee the daily operations of the professional services teams.
My advice to other women seeking to enter the cleantech workforce is that networking is key to success. Don’t be afraid to put yourself out there - go to as many events and conferences as you can so that you can connect and learn from others in the field. Every job I’ve had since I left 1BOG, I got from networking.
Every year in Silicon Valley, WCS Talks brings together bright minds, inspiring stories, and valuable wisdom. This year, more than 250 men and women gathered at Google’s new Sunnyvale campus for a lineup of 22 speakers at the fourth annual WCS Talks.
WCS Talks showcases women’s unique views on leadership, business, and policy. It brings awareness to the substantial and positive impact that these women are making, while providing a platform to address challenges women still face in their professions. The annual TED-style event drew speakers and attendees from a diverse range of sectors and roles in the green economy, as well as locations. People travelled from as far away as New York, Washington, DC, and Quebec, Canada.
Attendees at WCS Talks 2017 at Google's new Sunnyvale campus. The building incorporates biophilic design elements.
While the speakers ranged widely in their personal backgrounds and professional experiences, a set of themes emerged from the day. Speaker advice for building a fulfilling career can be likened to the steps in preparing for a great journey. Find your bearings: identify the internal and external guidance and support that will allow for your success. Chart your course: create a map of your career path to understand where you want to reach, and how to get there. Watch the horizon: allow the latest trends, advances, and breakthroughs in your industry to inform your decisions and keep you motivated.
FIND YOUR BEARINGS
Courtney Bass, Human Resources Business Partner at Google, drew the focus to one’s internal resources in a talk about personal identities. She suggested that our identities are the lenses through which we see the world, and argued that our identities can be “leveraged to have an outsized impact.”
Kenetia Lee, a Hollywood makeup artist known as The Beauty Activist, built on this theme. She borrowed from her book, Fearless Beauty 360, to focus on how women can find self-acceptance, embrace good qualities in others, and empower themselves to be dynamic leaders.
From these speakers we learned cultivating a strong sense of self and trusted relationships that can help guide and support us on the journeys of life and career.
As a preface to sharing his advice, Michael Kobori, Vice President of Sustainability at Levi Strauss Co., said, “I’ve never been a woman in a male-dominated workplace, but I do know what it’s like to be Japanese-American in a white-dominated work environment.” His three-pronged advice for a fulfilling career was to find your tribe (outside of work), find your allies in and outside of work, and discover your unique voice.
After putting in years of effort to “fit in,” which did not ring true for him personally and didn’t completely work, Kobori discovered that what he sought was a sense of belonging. He found it in a local cultural group. Although it was outside of work, it grounded him in a sense of personal identity that was not cultivated on the job.
For the second prong— find your allies— Kobori learned to build relationships with people at work that he could count on to be in his corner. Third, he found that with the internal strength he had cultivated (in “find your tribe”) and the supportive relationships he had built (“find your allies,”) he had the courage to speak up for his beliefs and ideas.
The story he told at WCS Talks 2017 was one he had never voiced before. We feel honored he choose the event to share his powerful advice.
Ilén Zazueta-Hall, Director of Client Engagement at Exponential Machines, focused squarely on finding allies and finding her voice in a talk entitled The only woman in the room: being heard in technical settings. While her advice was painful to hear, because it rang true for so many in the room, it was also comforting to know that the rest of us were not alone in our experiences.
Zazueta-Hall’s advice was to identify male allies in the workplace, and brief them before important meetings on the points we want or need to get across. Then if (or when) we are interrupted or sidelined in the meeting, our ally is ready to speak up with something like, “Hold on, Ilén wasn’t finished yet,” or “Hey, Ilén has a good point there.”
CHART YOUR COURSE
Joan Sullivan, a renewable energy photographer, encouraged us to create a map of our career path to understand where we want to go, and how to get there.
“When I started out,” shared Sullivan, “I thought a career path was supposed to look like this.” She pointed to a smooth, upward-sloping line. “Instead, mine has looked more like this—” a tangled length of yarn.
Sullivan pursued a twenty-year career in public health in Africa before realizing her passion of changing attitudes and behaviors surrounding climate change through the stories she can tell with her photographs. She packed up her family and set out on the career of her “next fifty years” in Quebec, Canada.
“Your career path does not need to be linear,” advised Percy Link and Elise Benoit of the grid edge start up AutoGrid. Nor is it necessary to have a traditional technical background in order to enter a technical line of work, they said.
Link, who is a Senior Software Engineer at AutoGrid, came to her current work from a background in anthropology. A fortuitous informational lunch landed her an internship with the company, and she learned technical skills on the job.
In making the map of your career path, notice the impactful moments that changed your direction or specialty, advised Nike Opadiran.
As legal counsel at Skadden, she manages the legal intricacies of energy infrastructure projects. Opadiran spoke of an important project she agreed to take on early in her career, even though she had felt unqualified. Because of the experience, she has come to specialize in energy transmission deals, a critical piece of any energy ecosystem, and now her passion.
The talks by Sullivan, Benoit/Link, and Opadiran show how new possibilities and opportunities can open up when you give yourself permission to pursue them. When you see that someone else has succeeded in doing what you would like to do, it can help remove hesitation you might have in trying it for yourself. And highlighting successful women in the green economy as inspirations to others is what WCS Talks is all about.
WATCH THE HORIZON
The day was not all personal stories; more than half the content relayed developments in technology and policy in the speakers’ respective fields. Car manufacturers such as GM and Volvo will discontinue the production of gas-only cars within 10 years, Natalie Musick of Oracle Utilities reminded us.
“Electrification changes relationships with utilities,” she noted. “Services such as electric vehicle charging need to be distributed, a departure from traditional utility infrastructure.”
Kelly Ratchinsky from UrbanLogiq delved into how smart cities can brace for autonomous vehicles. She demonstrated that the market will move to “partial automation” for consumer vehicles over the next 20 years, with fully automated vehicles increasing in prominence farther in the future. To prepare for this changing space, she recommended we watch for changes in land use and transportation planning, and open-data programs, 5G network densification and where “public decision-making becomes more evidence-based and data-driven” she said.
Turning to financial services, Mona Maitra, Vice President of Energy & Resource Innovation at Silicon Valley Bank, shared trends in cleantech investing. She critiqued the perception of VC funding as inappropriate for cleantech. After some failures of VC-backed cleantech startups around 2011, investments have picked up again, aided by the lessons learned by these early pioneers.
“The investment horizon was too long, the development cycles (often regulatory-dependent) were too slow, and the quantity of capital required to scale these companies was too large. And so these investors retreated from anything that looked like a cleantech deal,” Maitra explained.
While cleantech innovations do lend themselves well solely to venture capital financing, VC plays a crucial part, combined with other funding sources such as corporations, endowments, universities, governments, and banks.
Maitra ended with a call to action. “It’s the beginning of the end of the fossil fuel economy. Now is a good time to start a business, join a startup— the time is now!”
WHAT WE HEARD FROM ATTENDEES
Audience members said they appreciated the diversity of speakers at the event, and the positive energy of the networking. Many were even inspired to join WCS as paying members.
Attendee Alison Yee said, “Seeing the variety of speakers was absolutely amazing. I liked what Michael Kobori said about finding your tribe, and I think that’s kind of why WCS exists. There are people here who care about your growth, and care so much about the world, and I think this might be where my tribe is. So, I’m really excited to be here and look forward to joining.”
Clockwise from top left: attendees network between sessions. WCS board members and volunteers. An attendee learns about membership. WCS founder and Chairwoman Lisa Ann Pinkerton.
A big thank you to those who attended this year’s WCS Talks, to our sponsors, and a big congratulations to all of the organization’s leadership and volunteers who made this event a success.
Submit to speak at WCS Talks 2018, talk to your company about sponsoring the event, and get your ticket early. Become a member here and get 30% off all WCS tickets, including WCS Talks 2018.
By Cathy Boone and Lisa Ann Pinkerton
WCS Member of the Month highlights the amazing stories of female leaders in the industry. This month, we spotlight Stephanie Jumel, Energy Services Program Director at Électricité de France (EDF).
WCS: Please introduce us to EDF and the work it does. As a utility, what are some of your programs, in particular those unique to EDF?
Stephanie: EDF (Électricité de France) is a global, integrated energy company and the world’s largest electricity producer, with 85% of that electricity carbon free. In the US, EDF operates several entities like EDF Renewable Energy, the largest wind operator in North America; EDF Trading; and EDF Energy Services. EDF is active in the entire value chain of the power industry, including R&D, generation, trading, transmission, distribution, sales, and services, and is the world leader in Low Carbon Power generation.
EDF Innovation Lab (EDF IL), located in Silicon Valley, is the US branch of R&D and seeks to identify, demonstrate, and transfer innovative solutions to the entire EDF Group, with a strong focus on electric mobility, Distributed Energy Resources and Data analytics.
WCS: In what areas are you seeing the most success in your programs?
Stephanie: We see the game changing in electric mobility with an amazing increase in customer adoption and market opportunities for new services associated with vehicle charging. As an example, we are now offering an innovative “Smart Charging as a Service” solution to facilitate the deployment of charging infrastructure at workplaces for the benefit of the customers and the grid. Distributed Solar and Storage (e.g. for Commercial and Industrial Customers) is also increasing tracking and business opportunities in terms of load flexibility and monitoring.
WCS: What was your career path? Based on your experience, what advice do you have for other members of WCS?
Stephanie: Curious and forward-looking by nature, I have always been attracted by technology. I started my career with a PhD which provided me strong technical background and work methodology, and later occupied a variety of positions in European Countries (France, Germany) and US. What is really important to me (and I assume others) is keeping on learning, challenging yourself.
WCS: Assuming there is a gender disparity in your workplace, what actions would you like to see your company and other companies take to increase the number of women in positions like yours?
Stephanie: I know my company is doing a lot for gender equity, and really appreciate that.
More could maybe be done in networking and mentoring (exactly what WCS is doing actually) to encourage exchanges between young and older generations, to facilitate sharing advice, and to support networking for new positions and career building. Within EDF Group, a similar network has been created “Energies de Femmes” (i.e. “Women’s Energies”) and is doing well in that direction.
WCS: For women who are job hunting: what roles are most often hired for in your organization?
Stephanie: Again, I do not think there is any gender disparity in my company. We have business developers, data scientists, market analyst’s positions, also management and strategy positions open.
WCS: What is something you hope to get out of your WCS membership?
Stephanie: I hope sharing my experience can be useful to younger generations, as I am sure I will learn from them. I hope the network will grow internationally and get recognition for the benefit it brings in getting women in cleantech and sustainability empowered.
From left: Leila Salazar, Amazon Watch; Danielle Fugere, As You Sow; Larissa Koehler, Environmental Defense Fund; Mary Solecki, Environmental Entrepreneurs; Dana Zartner, University of San Francisco; Lisa Ann Pinkerton, moderator and WCS founder and Chairwoman. Photo by Marcela Cabrera Luna.
Cap-and-Trade programs, Electric Vehicles (EV) incentives, and the United States backing out of the Paris Climate Agreement were hot topics at WCS’s recent California Climate Policy panel discussion, hosted at Sandbox Suites in San Francisco. The speakers hailed from both local and global policy backgrounds and ranged from lawyers to activists. Lisa Ann Pinkerton, founder and Chairwoman of Women in Cleantech & Sustainability (WCS) and President of Technica Communications, conducted a dynamic discussion on California’s place amongst its global peers.
Over the summer, legislators approved an extension of California’s signature climate change program known as Cap-and-Trade.
Mary Solecki, Environmental Entrepreneurs - Western States Advocate, defined Cap-and-Trade for the audience. “Cap-and-Trade is an economy-wide price on carbon. It essentially sets a cap on the amount of emissions that can be put into the atmosphere as a whole. That cap declines annually, and companies can trade the allowances - or permits to pollute - amongst themselves.”
Dana Zartner, Associate Professor of International Studies in the School of Law at the University of San Francisco, commented that “California, Massachusetts, and Hawaii are being talked about on the global stage as leaders on the environment, even though the U.S. is no longer much part of the discussion.”
Leila Salazar, Executive Director of Amazon Watch, made an impassioned stand against U.S. climate policy action of late. “The fact that the United States is pulling out of the Paris Climate Agreement and rolling back our environmental protections is wrong. We are not in a good place federally. So, it’s up to state and local governments to lead the way on policy. California Governor Jerry Brown is positioning the state and local governments to lead on climate and teaming up with China to do so. China has recently committed to stop selling cars that run on fossil fuels. If they can do it, we can do it too!”
Governor Brown committed California to upholding the Paris Accord even when the United States backed out, extended the Cap-and-Trade program, and authorized millions for electric vehicle incentives. In the same year, he put forth an energy storage initiative and bill that would require California to achieve 100% renewable energy by 2045. That bill did not make it out of the committee.
Dana told the audience, “Cities are well-poised to take the lead on environmental policy. One of the reasons is that cities have a greater ability to work with local corporations to create better environmental policies - and the participation of corporations is necessary.”
In addition to private sector and consumer influence over policy, lawmakers are redoubling their efforts. “Lawyers and courts are having a big moment in halting unjust policies coming out of the White House. California can take the lead on the legal side, and has, indeed, filed numerous lawsuits against the current administration’s policies, including environmental policies,” shared Dana.
The United Kingdom, France, Germany, India, and Norway all aim to sell only electric vehicles in the coming decades. This month, China announced intent to phase out sales of traditional energy vehicles.
California is at the forefront of the U.S. EV market. While other states lag behind California regarding electric vehicle incentives, the private sector has been quick to follow with legacy automotive companies pivoting to mass-manufacture electric vehicles. Danielle Fugere, President and Chief Counsel of As You Sow, commented that private sector EV technology has been incubated by California policy.
Larissa Koehler, attorney with the Environmental Defense Fund - California Clean Energy team, shared that the “transportation sector is by far the largest emitter in California. We want to electrify everything but we need to do it intelligently.” Mary added that "AB118 is a $6 fee on your license plate that funds a $100 million annual clean energy investment fund. Other clean energy investment occurs through the state’s Greenhouse Gas Reduction Fund, which is the revenue from Cap & Trade.”
What you can do
All the panelists agreed that each of us can speak up, get educated, support organizations that are on the front lines fighting these fights, and be smart about when we use our energy at home. Check out a few resources below:
By Kelly Ratchinsky
WCS Talks is back, now in its fourth year! The full-day event is on Saturday November 4, 2017, at Google’s beautiful new Sunnyvale Campus. Come learn and get inspired as sustainability industry leaders from Levi’s, Google, Skadden, OhmConnect, Autogrid, and more share their knowledge, passion and latest projects with an audience of 300 cleantech and sustainability professionals.
WCS Talks 2016. Clockwise from top left: Audience members get acquainted. WCS founder and Chairwoman Lisa Ann Pinkerton. Table Topics during lunch. Audience listening to a talk.
WCS Talks is a TED Talks-style event organized by Women in Cleantech and Sustainability (WCS), a non-profit organization with the goal of furthering the roles of women in the green economy. The event is generously hosted by Google for the 3rd consecutive year. At WCS Talks, you will be surrounded by like-minded individuals, passionate about changing the world through myriad innovative solutions. You will have the opportunity to meet new friends, make new connections in your field, and have access to leaders in sustainability that will be open to answer your questions.
Motivated by the scarcity of cleantech events featuring female keynote speakers, WCS founder and Chairwoman Lisa Ann Pinkerton created WCS Talks in 2014 to showcase women’s unique views on leadership, business, and policy.
“It was clear back then, and it still stands true today, that as an industry there are too few platforms where women can share their personal success stories, offer advice to others, and illustrate their industry expertise as a whole,” says Lisa Ann Pinkerton, who is also founder and President of Technica Communications. “WCS Talks is a celebration of the female voice in all its forms, inspiring people from the C-Suite to students to learn from those who have gone before them, and to find their own voice. The more of us who speak up about our vision for the future of our planet, the more the notion of a clean energy economy becomes mainstream.”
This year attendees will hear from leaders in OPower, Skadden, and AutoGrid, bringing our awareness to the broad impact women are making in cleantech and sustainability through private industry, non-profits, big brands outside the green industry, and start-ups.
WCS Talks 2017 speakers, from left: Natalie Musick, Opower/Oracle; Nike Opadiran, Skadden; and Elise Benoit, AutoGrid.
Research has shown time and again that girls with exposure to successful female role models are more likely to do well in the same fields. They gain a sense of belonging, associate those fields less with masculinity, and are more likely to have high confidence in their own skills.
"Industry, age, and cultural diversity are important to us. This year we'll hear from legal counsel, financial services, and a photographer, as well as from key players in the renewable energy revolution. Whatever your role in cleantech, the breadth of experience at WCS Talks, and of the people attending, will enrich your career path," said Amie Lewis, WCS Membership Director.
This year’s roster of impressive speakers includes people like Courtney Bass, an HR Business Partner at Google, who focuses on sustainability and the workforce.
“There are more and more people thinking about the intersections between cleantech, sustainability, and diversity, equity and inclusion. We are asking how we can design, build, and implement in ways that positively impact our environment and make everyone feel included,” Bass said.
WCS Talks 2017 speakers, from left: Courtney Bass, Google; Mona Maitra, Silicon Valley Bank.
Mona Maitra, our speaker from Silicon Valley Bank, shared that she would like to see more women find funding for their ventures and grow their leadership roles within those companies and in the C-suite of large corporations.
“Networks are critical to building a successful career and a successful business,” she said. “WCS Talks provides exactly the right environment to build those networks.”
Join these speakers and others from Levi’s, OPower, and OhmConnect, and other companies representing the spectrum of cleantech and sustainability efforts. With a focus on delivering highly personal and actionable messages, WCS Talks leaves attendees energized, enlightened, and inspired to keep tackling their own big challenges.
You don’t want to miss this once-a-year event! To get more details on this year’s speaker lineup and to register, go to 2017 WCS Talks.
WCS Talks 2016, from left: happy hour; t-shirt booth.
Contributors: Cathy Boone and Pat Christianson
WCS Member of the Month is our new initiative to highlight the amazing stories of female leaders in the industry. One woman from WCS will be featured every month to share her accomplishments, ambitions, and advice for other women in the sector.
This month, we spotlight Deepika Nagabhushan, Energy Policy Associate at Clean Air Task Force.
WCS: What excites you most about the work you’re doing?
Deepika: My current work involves policy analysis and policy advocacy to get carbon capture & storage technology more widely deployed in the US. What excites me the most about working on policy is that I think this is where the fundamentals of climate solutions are being built. When it comes to climate solutions, the biggest push so far has come from clean energy focused policies at national/regional levels. Markets such as Germany and California have strong policies to reduce emissions and there's so much to learn from studying their experiences. Getting policy right to encourage all the necessary technologies to develop, instead of prematurely picking winners, is the biggest challenge right now and I find that this challenge attracts the most creative thinkers, and it excites me to get to work with them. I can happily talk about my work and debate policy issues at dinners and parties, although that's not very fun for my friends on a Friday night!!!
WCS: What professional accomplishment are you the most proud of?
Deepika: I am most proud of the fact that I chose to work with an organization that is driven by rigorous analysis and science; a place where political ideology does not play a role in choosing which climate solutions must be supported. In terms of work that I have done, I am proud of a recent economic modeling project I led that studies the impact of federal tax incentives on the adoption of carbon capture technology in the US power sector. For the first time a study was able to show that a policy pathway exists to reach the targets that International Energy Agency's 2-Degree Scenario lays out for carbon capture. I am able to use this analysis to create awareness about carbon capture and its benefits/role in emissions reduction, helping to build broader support for policies we advocate for.
WCS: How did you get to where you are in your career?
Deepika: Earlier in my career I worked at Schneider Electric in brand management and marketing roles, where I got introduced to sustainability. My interest in sustainability deepened and I decided to make a career switch. I enrolled in the MS in Sustainability Management program at Columbia University where I focused on energy systems, policy analysis, finance as well as environmental science classes. I still remember during school I was so eager to evaluate all sustainability related career options (because it felt like I was starting over) I spoke to multiple professors and professionals I found on LinkedIn or through networking. Then I joined Clean Air Task Force upon graduation! Here I am able to utilize my sustainability skills as well as my marketing skills, so I am not sure whether this was much of a career switch rather than organic progression!
WCS: What failures or setbacks have you learned from?
Deepika: When I was looking for a career switch, I attempted to enroll into an MBA program but I was unsuccessful. While I was disheartened, I objectively re-evaluated my intentions and potential options that lay ahead of me. I realized that I had spent 2 years trying to get myself an MBA not because I truly thought it would help me in my career-switch, but because I thought it's what everyone does and so it might be right for me too. After having chosen a different path and landing up where I am today, I know that choosing a path for what it truly offers, knowing it really matches your needs is the best way to go. I learned to avoid doing something just because it suits many other people to do it.
WCS: What advice do you have for other women in WCS?
Deepika: Careers don't happen in a straight line. Sometimes disciplines or skill-sets you thought had little to do with each other come together to create a very unique profile. The work/business landscape is changing so much! So my advice is to invest your time in developing skills, based on your strengths and interests, even if they might seem disconnected. Know that your unique skill-set will become the reason you shine and succeed.
By Cathy Boone
With 90% of our lives spent indoors (either at work or at home), the buildings we live in really matter. That was the theme of the WCS Greener Buildings and Your Health event where over fifty people gathered to hear about the latest trends and opportunities in green building.
The event centered on a panel of experts from a cross-section of the green building industry including Mia Brondum (Business Development, WindowMaster Control Systems), Halie Colbourne (Assistant Sustainability Manager, BCCI), Christina Weber (Regional VP, Interface), and Alexandra Lichtenberg, (Executive Director of Same Drop). The panel was moderated by Lauren Elasik Goodwin (Project Manager, U.S. Green Building Council) who kept the conversation lively with questions for the panelists about their personal journeys into sustainability as well as their predictions for the future of the industry.
Christina Weber, from Interface, reminded the group that the building industry itself is responsible for 25% of the world’s greenhouse gases and almost 40% of the CO₂ emissions in the US. Here are a few other stunning stats from the US Green Building Council:
The upfront cost of choosing green building materials and products remains a challenge, but several panelists suggested that the costs of greener, healthier solutions for natural airflow, carpeting, and other building essentials is on the decline. Combining these improved economics with compelling health benefits/risks data makes the return on investment for going green increasingly compelling.
Perhaps the most compelling part of the discussion centered around what we can all do to improve our buildings’ health. We all have a role to play. When we face a new build opportunity, it’s important to focus on both the process of building and the materials used to maximize health benefits. There are various rating systems for buildings including LEED (Leadership in Energy and Environmental Design), the Well Building Standard (which focuses on the health and wellness of building inhabitants), Energy Star (an EPA-backed voluntary labeling program to promote energy-efficient products and reduce greenhouse gas emissions), and the Living Building Challenge (which promotes net zero energy, net zero water, beauty, and more). You can learn more about all these here.
The panelists stressed that we can all get involved in making our living spaces healthier. Here are few ideas for immediate engagement:
Thanks to the NRDC for hosting the event in its beautiful U.S. Green Building Council's LEED Gold rated space in downtown San Francisco.
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