Lighting represents 19 percent of global electricity. According to McKinsey & Company nearly $25 billion (conservatively) is expected to go LED by 2020. Palatable consumer bulb prices, and increasing awareness among commercial customers, is expected to be the juice the industry needs to rocket up the inflection point S-curve. Unlike the sheer luck of investing in Apple when it was $16 a share, the writing is on the wall for LED market expansion. That is, if you are willing to look.
It’s easy to look back on digital film, the Internet or mobile phones to see when the perfect conditions of cost, demand and technology converged to make the switch from analog to digital a obvious. Looking at the landscape today, energy-efficient lighting, namely LEDs, is the next major market to reap the benefits of going digital. In this panel discussion our speakers will cover the booming LED market, new technologies to look out for and the future of the industry. It’s an event you will want to be a part of!
At this WCS panel, Cleantech Nation Co-Author Clint Wilder combines lively storytelling with expert analysis, to provide a compelling call to action and outline the latest technology, policy, and financial tools that the U.S. can wield to compete and win in the 21st century.
In this meeting we explore how to motivate consumers to make more sustainable choices. We discuss sustainable labeling, psychological motivations and internet tools to support sustainable decision making with Andy Backer, CEO of Sustainable Reference, Linda Brown, Executive Vice President for Scientific Certification Systems, Pam Marcus, Founder of LifeFactory, Karla Zens, Sustainability and Marketing Director for Capital Pacific and Founder of Zip Cup.